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Look Deeper into a Situation to Discover More Things: The Role of AI in Marketing

The world of marketing is rapidly evolving, and one technology that's poised to make a significant impact is artificial intelligence (AI). As we move forward into 2024, it's clear that AI will play a crucial role in shaping the future of marketing. In fact, according to Briana Rogers, Head of Product Marketing at Miro, marketers will need to learn how to integrate AI into their work.

One area where AI is expected to make a big splash is in content creation. With 5% of marketers already reporting that generative AI has changed the way they create content, it's clear that this technology is here to stay. In fact, 63% of marketers believe that by 2024, most content will be created at least in part with the help of generative AI.

But what does this mean for marketers? For one, it means that they'll need to learn how to work alongside AI to produce high-quality content that resonates with their target audience. As Sean Downey, Google's President, Americas and Global Partners, notes, 'AI is quickly becoming the ultimate marketing assistant.' This technology has the potential to help marketers create more effective campaigns, improve their efficiency, and ultimately drive business outcomes.

So, what are some of the ways that AI will be used in marketing? According to a recent survey, 60% of marketers believe that AI will act as an assistant that helps them across their job duties. Another 20% see AI primarily taking over menial tasks, freeing up more time for marketers to focus on higher-level creative work.

As marketers look to the future, it's clear that AI will play a critical role in shaping the industry. With its ability to analyze large datasets, identify patterns, and generate content, this technology has the potential to revolutionize the way we approach marketing. As Rogers notes, 'Marketers will have to learn how to integrate AI into their work.'

In conclusion, as we look deeper into the situation, it's clear that AI is here to stay in marketing. With its ability to assist marketers across their job duties and take over menial tasks, this technology has the potential to improve efficiency, drive business outcomes, and ultimately help marketers create more effective campaigns. As we move forward into 2024, one thing is certain: AI will be a key player in shaping the future of marketing.

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